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About Client

Amos Professional is an affiliate of AmorePacific Group and is the best premium hair care brand in South Korea that provides various hair care solutions and products.

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Needs

It was difficult for consumers to purchase specialized products mainly used and sold in beauty salons.
On the other hand, it was difficult for the beauty salon managers to order the products and manage them due to the lack of a management system.

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Project Goal

We established these services to connect the customers and salons centered on products and services and expand Amore Professional’s product sales channels.

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UX/UI Principle

We created the ‘One-Amos’ concept to unify the user experiences of PCs and mobile channels.
We designed to provide users concise and continuous user experience through consistent design elements from well-organized information architecture.
In addition, we expected the users to use the search and the reservation function the most, then designed the navigation to make it easier to find beauty salons from the home screen.

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Design Concept

While maintaining the professional and premium images of Amos and Ayunchae, we focused on matching concepts and styles that fit the target group.

– Applied visual design elements for brand identity
– Typography Balance design for easy information recognition by the senior salon managers – Applied visual design elements for brand identity