DGB aims to be a leading financial institution in South East Asia.
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About Client
DGB Bank is a Cambodian subsidiary of DGB Financial Group.
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Needs
It is DGB Bank Cambodia corporation’s first launching mobile banking app. The DGB Bank Cambodia needed a differentiation comparing to other banks and optimization for the local environment.
We provided various contactless financial services while maintaining UX and UI consistency between individual users and enterprise users.
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Project Goal
By providing convenient zero-touch financial services and product information,
we wanted to lower the threshold of banks to expand the customer base and increase the usage rate.
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UX Keyword
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UI Principle
Distinguish pre- & post-login information
We provided bank information, financial product information, and loan simulation before sign-in to induce users to feel free to access services.
After logging in, we designed to let users see their personal assets and the details of deposits and withdrawals first, which were the information is the user’s initially needed information.
Simple Task Flow
We reorganized the process of frequently used services such as transfer, top-up, and overseas transfer so that the series of processes could proceed smoothly.
It composes a simple user interface that focuses on the ongoing work while providing various services.
Account Transfer Flow Task
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Design Concept
We designed both the mobile banking application and the corporate banking web following the 2021 trend of Neumorphism.
The new design trend Neumorphism offers a better physical touch experience by adding a 3-dimensional visual effect that provides a realistic texture to the components.
