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About Client

OSULLOC is a premium tea brand representing South Korea and is constantly trying to rediscover the value of tea.
It presents a precious daily life through good tea.

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Needs

OSULLOC decided to move their website’s purpose away from just introducing teas and selling some related products. They wanted to develop their website as a shopping mall that sells a wide range of products of their brand.
With this, we needed to customize the search feature for customers who find it difficult to choose their taste of tea.

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Project Goal

We set the goal to enhance the e-commerce position of the website by introducing various content about teas, reorganizing the information architecture, and redesigning the screen structure.

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UX/UI Principle

Information structure redesign

The product categories were ambiguous in classification criteria and unfit with the information hierarchy. We improved this into logical and sequential structures.

Redesign screen structure 

By improving the menu structure, we have increased product readability and induced users to look around more products.
We reflected weblog collection and analysis results immediately and strategically exposed the user’s highly accessible content, and we designed each menu in a different structure according to the characteristic of the content. We applied flexible UIs that correspond to both the PC web and the mobile web.

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Design Concept

We reflected the identity of OSULLOC through various metaphors of Jeju Heritage and Jeju island’s nature.
Natural objects such as green tea and granite are in the designs – Green tea was the representative product of OSULLOC and granite Jeju Island.
We considered usability and the nature of the service content through UI design and reflected on the screen layout with the latest e-commerce trend.