HITEJINRO is the first liquor company in Korea.
—
About Client
HITEJINRO is the integrated company of Hite Beer and JINRO. It is South Korea’s No. 1 general liquor company currently dominates the liquor market.
—
Needs
HITEJINRO executives and employees were feeling uncomfortable with the previous groupware, and it lacked functionality and had poor usability.
The biggest inconvenience for the executives was that the previous mobile groupware did not provide management information.
The employees could not use groupware when working outdoor such as sales sites.
We conducted the UX improvement work to elevate work efficiency by reflecting the characteristics of HITEJINRO’s various duties, positions, and organizational structure.
—
Project Goal
With the personalized UX, we wanted to increase the usability of mobile groupware and improve the efficiency of the business.
Management information can check quickly and easily by data visualization optimized for mobile screens.
Mobile business functions, such as approval or authorization, have been strengthened so that business can be smoothly processed outside.
—
UX/UI Principle 01
Personalized UI
In order to understand the main tasks of each position and job, we conducted user interviews and applied the results to the main screen UI.
Instead of a single UI which all users use the same screen, the app provides a personalized UI that user can set the main screen and menu bar’s menus.
Simple design main screen and sub-main screen that provides rich work contents
Through a user preference survey, we made a simple main screen with menu buttons and brief information.
It is easy to move simple main screen to 4 sub-mains with swipe gesture, which provide users a sequential experience that expands from a concise start to specific information.
—
UX/UI Principle 02
Data Visualization of Business Information
Business information that used to be provided only on PCs can now be checked in real time on mobile. In the management information dashboard, the status of major items such as sales performance, profitability, receivables, production, and inventory can be grasped at a glance.
We optimized data visualization with bar graphs for easy to compare sales performance and progress, and curve graphs for easy to check bond growth rates.
—
Design Concept
It is designed clear and concise that minimizes decorative elements.
The background color is used with white color to give a clean feeling and make contents to be focused.
HITEJINRO’s blue color is used for primary colors to provide a consistent groupware user experience.
And we provide onboarding content that introduces new screens to users.
