LOTTE Super improves the quality of life with providing fresh and safe products.
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About Client
LOTTE Super is the representative supermarket distribution chain in South Korea that sells groceries and daily necessities.
We have designed the LOTTE Super Partners’ mobile application to order and manage products for franchisees owners nationwide.
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Needs
LOTTE Super had been managing its products through PC programs.
The users had to check the order and settlement details with it, and it was not easy for them to order the necessary products immediately.
It needed a better mobile UX that helps the elderly workers order on-site easily, with only the core features of the complex PC program.
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Project Goal
We have improved the order system to be easy, set the status that makes users check their process and the settlement details simply.
We wanted to increase the product order rate by providing incentive information by order amount.
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UX/UI Principle
Easy-to-use components
The survey was conducted to apply the user’s preferred character size and component type.
Put a speech balloon-shaped description popover in the order quantity control stepper and input text form, and use the clear label button to help users understand.
Focus only on essential functions
The current available order quantity and accumulated incentive status are placed on the first screen to induce orders.
The series of processes from ordering, shipping, and delivery has been configured for proceed smoothly.
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Design Concept
We avoided the user experience to be monotonous by providing two themes, the primary colors of LOTTE Super, red and green.
Character size and image layout considering user’s age and environment increased readability.
