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About Client

The National Bank of Cambodia (NBC) is the central bank of the Cambodian government, which plays a similar role to the Bank of Korea.

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Needs

Cambodia has been growing at an annual rate of more than 7% over the past decade, but the digital financial system has failed to keep up with the fast-changing trend, requiring advanced financial services.
The Korean government has been working with NBC to build Cambodia’s next-generation financial-based system since 2018. It will support real-time transfers between banks that will generally start in Cambodia in 2019.
It also comes with standard mobile banking services that all banks can use to improve their financial experience.

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Project Goal

We proceeded with the UX design of standard mobile banking services and provided convenient digital financial services to Cambodians who lack experience in digital financial transactions.

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UX/UI Principle

Because mobile banking applications offer various services to multiple customers, convenient and accurate interfaces matter a lot.
When designing user experience, considering the cultural situation in Cambodia was essential to help customers use the service more easily and quickly.
We wanted to meet recognition, ease of understanding, and convenience at the same time, through simple layout composition, easy-to-understand information volume, and natural navigation.

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Design Concept

Color System

We maintained continuity for the service by using the NBC website color as the primary color of the new mobile application.

Icon, Grid System

We emphasized the image of payment and banking services with an icon expressing the use of a card.
We changed the previous layout to a Grid layout to increase menu accessibility and used intuitive metaphors for Cambodian users familiar with mobile environments.