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About Client

PPCBank is a general commercial bank that leads Southeast Asia’s digital banking in Cambodia and is part of JB Financial Group in Korea.

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Needs

Cambodia has been growing at an annual rate of more than 7% over the past decade, but the digital financial system has failed to keep up with the fast-changing trend, requiring advanced financial services. In particular, the focus was on the spread of contactless services using digital channels rather than face-to-face financial services that expanded branches to deal with customers.
We provided an easy and convenient mobile banking service to the Cambodian market to secure a growing number of middle-class customers recently.

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Project Goal

We focused on an easy and fast financial transaction for local users who were unfamiliar with mobile banking.
Our biggest goal is to introduce PPCBank and phase its mobile banking system in Cambodia by expressing its identity in the service.

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UX Consulting

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UI Principle

Considering the environment and situation of Cambodian people who lack experience in using financial services, we designed UI that can be easily understood and used by users who use financial services for the first time.
We established an easy and quick transfer task flow that the users select one of the various transfer methods – account transfer, contactless transfer, prepaid card transfer, etc.
We also analyzed that the users repeated transfers to the same person and applied ‘Friends Circle UI’ that enables a quick transfer.

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Design Concept

We used PPCBank’s blue as a primary color to convey the brand identity clearly and express stability and reliability.
Also, we added visual pleasure and rhythm using triangular patterns.